![]() 10/11/2018 at 15:39 • Filed to: Ford, F Max | ![]() | ![]() |
Ford pulled out of the truck market in Western Europe in the 1990s and sold out to Iveco,
No more Ford trucks then even though they were everywhere once, like this D series. Bonus Mk3 Cortina behind it.
However, it wasn’t that simple. Ford continued to sell trucks in less developed markets- Brazil, Turkey, the US and so on.
Fast forward twenty odd years and these developing Fords are deemed to have developed enough to be made more internationally available.
Meet the F-Max, a name arrived at logically by carrying the Americans’ F 150 and upwards to its conclusion.
It’s made by Ford Otosan (a JV) in Turkey and unlike many big Fords of the past it’s mostly Ford under the skin with their own engines and other major parts rather than being a kit.
No, there isn’t a pedal on the left or a lever to choose your gears. They’re using a ZF automated manual at the moment before taking the ambitious step of releasing their own in-house one over the next couple of years.
Tradtionalists can console themselves by the presence of the traditional handbrake just to the right of the wheel rather than a trendy switch.
![]() 10/11/2018 at 16:10 |
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20 bucks say Ford counts it when it releases sales figures for the F-Series.
![]() 10/11/2018 at 16:23 |
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I can see it taking quite a while to establish itself in most of Europe where Scania is pretty much the king for general use with certain areas of trucking dominated by Renault, MAN, etc... and some areas of Europe favouring Iveco.
![]() 10/11/2018 at 18:20 |
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Sooooo...does the F-Max succeed the Cargo or are they now two separate product lines like Volvo’s FH vs FM series?
Or was the Cargo simply a Latin American thing?
![]() 10/11/2018 at 18:33 |
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Ford hasn’t forgotten how to copy the styling of brands they don’t own. This is literally a discount Volvo FH with the interior from a mid-2000s Scania.
![]() 10/11/2018 at 18:37 |
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The Cargo seems to be more of a heavy Distribution Truck, similar to the Antos and TGS whereas the F-Max appears to be primarily a long-distance truck. Also there is no indication that the Cargo is being discontinued.
![]() 10/11/2018 at 18:42 |
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The reason Ford quit the heavy truck segment in central europe was a lack of a Dealer and Service network . Very few Ford dealers were willing to expand their shops and train personnel for a very niche product.
![]() 10/11/2018 at 18:59 |
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Right, so definitely like the Volvo FH vs FM lineup then; weird because I had no idea Ford had such strong interest in producing a full truck line-up given their ignominious discontinuation of semis in America.
![]() 10/12/2018 at 05:02 |
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Ford trucks that were sold in Australia became Sterling trucks, a brand of (then) D aimlerChrysler
![]() 10/12/2018 at 08:08 |
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It’s an extra model as per
this
which lists many other model variations at the end. Or so I understand, my Turkish being somewhat rusty.
![]() 10/12/2018 at 08:15 |
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More to the point was their departure from the European truck market as the Turkish and Latin American models are effectively replacements for what they used to sell in much of the world outside North America (whose market requirements are somewhat unusual).
The F Max is aimed at the same sector as the 1970s Transcontinental, of which it was said that the only Ford part was the profit (and not much of that!)
.